It all began with a book, as most stories do; however this book, The Plenitude, though it started out harmlessly enough, brought forth a conundrum, a paradox of sorts, and a near-existential crisis during an early morning Design Literacy class. The “plenitude” is what Rich Gold uses in his book, to refer to the ginormous ecosystem of humanmade stuff, that inhabits this planet with us. This ecosystem that grows tenfold every time a need or want or desire is felt by any single person. Every object is a compound of other objects, each of which, requires several other complementary objects to function just quite right.
Sitting in a design class, and having it dawn on you, that everything you create adds to this “plenitude” is terrifying, especially at 8am. But, the alternative is worse: stagnating.
Anna Sun is my attempted compromise; an attempt to pontificate and create responsibly, produce sustainably; and through collaborations, encourage a change in the way we consume.
Anna Sun is the overly-indulged brainchild of a (well-meaning) cynical optimist; we are a virtual concept store that focuses on creating and curating, producing and consuming responsibly.
Every few months, we have a new story we want to tell you, stories that we hope, you will want to make a tiny place for, in your world.
Here at Anna Sun, we translate these stories behind each collection, into clothing, accessories and knick-knacks, made from all natural raw materials, using natural dyes and dyeing techniques, and utilising elements of traditional Indian handcraftsmanship.